Quality Street Advert

What sort of advert is Quality Street?

• Commercial

• Non-commercial

• Charity

• Digital

A Commercial Advert is one made to...

• Sell a product/service

• Raise money for charity

The Quality Street advert was made in what decade?

• 1950s

• 1800s

• 2000s

• 2010s

The style of a brand is called what?

• Brand Identity

• Brand Vocals

• Brand Clothing

• Brand Speed

Quality Street have what sort of brand identity?

• Luxurious

• Poor

• Dull

• Simple

1950s Context: Which of the following are true? (Choose 2)

• The war had just ended so people were a little more wealthy.

• The war was going on so people were very poor

• The patriarchal society meant women were second class citizens

• Women were in power over men

When looking at the meaning of an advert what theorist could you mention to look at the connotations?

• Barthes

• Marge

• Homer

• Lisa

Which of these is a quote by Barhtes? (Choose 2)

• Media texts are a galaxy of signifires

• Media texts have no meaning

• Media texts have meaning spread like gold dust

• Media texts rule the world

Image: Which of the following is true about the mise-en-scene of the advert? (Choose 2)

• Costume Codes: The man is wearing a suit

• Props: The sweet tin is the key signifier

• Body Language: The mascots are not interested in the sweets

• Proxemics: The women are sitting far away from the man

Image: What are the connotations of the image? (Choose 2)

• The man is in power, the women are lower class and dependent on him for sweets.

• The women's costume reflect the sweet wrappers as they are just objects to the man.

• The sofa is the most important thing in the advert.

• The camera angle makes it feel like everything is in chaos.