Green Marketing

It is the systematic planning, implementation, and control of a mix of activities intended to bring together buyers and sellers for the mutually advantageous exchange or transfer of products or services.

• a.Life Cycle Analysis

• b.Advertising

• c.Marketing

• d.Promotions

Marketing of products that are presumed to be environmentally safe.

• a.Life Cycle Analysis

• b.Promotions

• c.Green Marketing

• d.Advertising

Also known as cradle to grave assesment.

• a.Green Marketing

• b.Life Cycle Analysis

• c.Packaging Efficiency

• d.Conservation

Which of the following medium can advertisements be placed?

• a.direct mail

• b.billboards

• c.online

• d.all of the above

All marketing elements must work independently but they also must work together toward the bigger goal of one unified marketing campaign with a common message.

• True

• False

By 2030,climate-change-induced calamities alone are projected to account for 315,000 deaths and $125 billion in damages, down from 500,000 and $340 billion today.

• True

• False

Water, energy, and waste are some of the things that must be minimized in a products’ life cycle.

• True

• False

Product, Price, Place, and Packaging are the four P’s of Marketing.

• True

• False

Green marketing is not just for the protection of our environment but is also for the competitive advantage of businesses.

• True

• False

Give a goal of green marketing.

• a.Implement sustainable business practices.

• b.Demonstrate social responsibility

• c.Reducing expenses (packaging, transportation, energy/water usage, etc.)

• d.All of the above.