SEM Quiz 1.01-1.05

The core benefits to customers who purchase sport products include entertainment, health, and

• promotion

• achievement

• independence

• adaptability

Which of the following usually is a characteristic of the sport/event industry:

• Manages a worldwide media network

• Communicates with a limited audience

• Provides products that are different for each consumer

• Employs only those people who have athletic ability

The National Collegiate Athletic Association and the Professional Golfers' Association are examples of

• labor unions

• sanctioning bodies

• trade associations

• professional societies

One of the main differences between professional and amateur athletes is that for the professionals, the game is often

• their occupation

• free of charge

• closed to the public

• played for enjoyment

Which of the following help create the excitement and enthusiasm that make the games what they are:

• Team owners

• Trainers

• Coaches

• Spectators

Which of the following is an example of marketing the sport event:

• Holding a race for a charitable organization

• Selling food products to a concession stand

• Delivering exercise bikes to retailers

• Distributing information about a NASCAR race

Promoting and selling an intangible product that is immediately consumed and cannot be resold is a unique characteristic of __________ marketing.

• target

• event

• mass

• direct

One characteristic of event marketing involves promoting and selling a(n)

• tangible product.

• nonperishable item.

• unique experience.

• physical appeal

A characteristic of an event is that it is produced and consumed

• during planned intervals.

• by the same group of people.

• at the same time.

• in unemotional ways.

A person who sells non-sport products through the use of sport is considered a(n) (5 points)

• advertising marketer.

• sport marketer.

• sport salesperson

• non-sport marketer