Create to Learn Review (Chapters 3–5)

"In making strategic decisions about how to (a)   ,entertain, and persuade, nine types of media can be used for creating tolearn."

• inform
• create
• narrate
• argue

Tags

C2L3

"The term ___ communication is used to describe how people make the 'right' decisions when creating media messages."

• simple

• mass

• strategic

• universal

Tags

C2L3

"Strategic decisions about mode, medium, and genre reflect how digital authors conceptualize their ___, their target audience, and their specific goals."

• channel

• creativity

• knowledge

• purpose

Tags

C2L3

"Although you may think you can create messages for a wide target audience--"everybody"--in reality, messages are most effective when they are designed for a particular, ___ group."

• invisible

• popular

• targeted

• élite

Tags

C2L3

"Creative teams make decisions early on about whether and how their work will inform, entertain, or persuade and what they want the audience to know, feel, and ___. . . the knowledge-attitude-behavior (KAB) model is useful for planning. . . ."

• do

• trust

• communicate

• experience

Tags

C2L3

"When you create a ___ or web site, the first major issue to be addressed is establishing voice and tone. These terms are used to describe the style of writing and the personality of the writer."

• blog

• database

• infographic

• widget

Tags

C2L3

"This is at the heart of a good podcast."

• Sound effects

• The power of the human voice

• Expensive microphones that make any voice deep and rich

• Amazing stories with vivid description

Tags

C2L3

"When ideas are ___, they can be interpreted quickly. Because people are more likely to remember what they see than what they hear or read, image slideshows and infographics can help express ideas clearly and with emotional impact."

• clever

• concise

• easy

• humorous

Tags

C2L3

"___ are another type of video production where the movement on a computer screen is recorded."

• Blogs

• Vlogs

• Screencasts

• Wikis

Tags

C2L3

"Authors use a variety of strategies to find information, brainstorm ideas, evaluate ___, and organize material to create a coherent, high-impact multimedia message."

• creativity

• strategies

• sources

• knowledge

Tags

C2L4