Big, Big Data - Common Sense Media Curriculum

How might a company use the consumer data it collects?

• To decide which types of products it should make.

• To decide where to open a new store.

• To decide how much to charge for their products.

• All of the above.

Aimee watched an unboxing video of decorations she wants to get for her room. Now every time she goes online she sees advertisements from the company that makes the decorations. Why is she seeing these ads?

• Because she only visits websites from that company.

• Because she asked her mom if she could get the decorations.

• Because the company collected information about the videos she watched.

• Because everyone else online sees the same ads.

All of the following are ways to limit what is tracked about you online, except:

• Limit what you share.

• Turn off your screen when you're done using the internet.

• Turn off cookies.

• Adjust privacy settings.

How confident do you feel about knowing how to limit the data an app or a website collects about you?

• I feel very confident.

• I feel somewhat confident.

• I do not feel confident.

Which answer below is NOT an example of consumer data that an electronics company might track?

• ​​​​​​​Websites their customers use most to purchase their laptops.

• ​​​​​​​States where the majority of their customers live.

• Which devices cost the most for them to make.