Innovation Management

Which is innovation that occurs over time through series of small improvements

• Architectural Innovation

• Radical Innovation

• Incremental Innovation

• Disruptive Innovation

Which innovation theory could describe Netflix's shift from mailing movie discs to streaming videos over the internet?

• Architectural Innovation

• Radical Innovation

• Incremental Innovation

• Disruptive Innovation

Radical innovation is less common but more risky than incremental innovation.

• True

• False

Improved performance incandescent light bulbs is

• Product innovation

• Process innovation

• Paradigm innovation

• Position innovation

Which of these is NOT an example of process innovation?

• Total quality management

• On-line retailing

• Improved surgical techniques

• Tooth-whitening chewing gum

Size of a company influences its innovation strategy.

• True

• False

What is NOT direct benefit of innovations?

• Help firms to achieve competitive advantage

• Increase profitability and market share

• Increase brand awareness

• Increase productivity and efficiency

Innovation is NOT:

• Growing novel ideas in practical uses

• Putting invention in the market by entrepreneurs

• Unleashing great potentials through imitators

• When ideas/prototypes are sold on the market

Entrepreneurs is a special kind of businessmen

• True

• False

What is NOT the value of 4Ps model in managing innovation?

• To understand the mapping of a firm's current innovation projects

• To identify innovation opportunities in the future

• To compare innovation efforts of different competitors in the market

• To avoid imitators