persuasive tools

what is Celebrity?

• We tend to pay attention to famous people. That’s why they’re famous! Ads often use celebrities to grab our attention.

• uses good-looking models to attract our attention.

• This technique works because we may believe a "regular person". It’s often used to sell everyday products like laundry detergent because we can more easily see ourselves using the product, too.

• Within an ad or advocacy message, words, sounds or images may be repeated to reinforce the main point. And the message itself (a TV commercial, a billboard, a website banner ad) may be displayed many times.

What persuasive tools do you see in this ad?

• Bribery

• humer

• celebrity

• beutiful people

What persuasive tool do you see in this ad?

• humer

• celeberity

• plain folks

• testimonial

What persuasive tools do you see in this ad?

• Humor

• testimonial

• maybe

• bribery

what persuasive tool do you see in this ad?

• maybe

• experts

• celebrity

• bribery

what is bribery?

• uses good-looking models (who may also be celebrities) to attract our attention.

• Something is "explicit" if it is directly, fully, and/or clearly expressed or demonstrated.

• The language of ads is full of intensifiers, including superlatives (greatest, best, most, fastest,

  lowest prices), comparatives (more, better than, improved, increased, fewer calories), hyperbole

  (amazing, incredible, forever), exaggeration, and many other ways to hype the product.

• This technique tries to persuade us to buy a product by promising to give us something else,

  like a discount, a rebate, a coupon, or a "free gift.”

what persuasive tools do you see in this ad?

• Bribery

• accociation

• intensity

• experts

what is warm&Fuzzy?

• Within an ad or advocacy message, words, sounds or images may be repeated to reinforce the main point. And the message itself (a TV commercial, a billboard, a website banner ad) may be displayed many times.

• Media messages often show people testifying about the value or quality of a product, or endorsing an idea.

• This technique uses sentimental images (especially of families, kids and animals) to stimulate feelings of pleasure, comfort, and delight.

• This technique works because we may believe a "regular person" more than an intellectual or a highly-paid celebrity.

Wright one persuasive tool you know and explain it in your own words.

Do you like my presentation about persuasive tools?Y

• Yes

• No

• Maybe

• I don't know