1ST QUIZ ADVERTISING

Advertising will only survive and grow if it focuses on being effective.

• True

• False

All advertisers are expecting specific results, based on their stated opinions.

• True

• False -specific

• False - all advertisers

• False - stated opinions

Clients expect proof, and for the most part, proof must lead to or actually produce awareness.

• True

• False - expect proof

• False - Clients

• False - awareness

Advertising is an exciting field because of the constant demand for imaginative solutions to media and message problems. Grab’s your attention and stick to your memory.

• True

• False - imaginative solution

• False - Advertising

• False- exciting field

Sponsor is unidentified

• True

• False

Advertising is an objective means for providing price-value information, thereby creating a more rational economy.

• True

• False

The logic and planning behind the advertisement. The advertiser develops the ad to meet specific objectives, carefully directs it to a certain audience, creates its messages to speak to that audiences’ most important concerns, and runs media that will reach its audience most effectively.

• Strategy

• Creativity

• Execution

A state of becoming aware of something

• Perception

• Persuasion

• Behavior

• Learning

The mental action or process of acquiring knowledge and understanding through thought, experience, and the senses.

• Perception

• Learning

• Persuasion

• Behavior

Who serves as the main link between the client and the advertising agency.

• Account Executive

• Account planner

• Media planner

• Copywriter