Marketing Research Quiz Part I

Marketing Research Quiz Part I

11th - 12th Grade

23 Qs

quiz-placeholder

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Marketing Research Quiz Part I

Marketing Research Quiz Part I

Assessment

Quiz

Business

11th - 12th Grade

Easy

Created by

Melissa Martinez

Used 9+ times

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23 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Data obtained from marketing research is used to

Identify marketing opportunities

Solve marketing problems

Implement marketing plans

Monitor marketing performance

All of the above

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Marketing research is important because it helps

determine consumers' attitudes and preferences

test product features

determine market size and growth potential

All of the above

3.

MULTIPLE SELECT QUESTION

45 sec • 1 pt

Businesses that do not pay attention to what consumers are buying and why are likely to make costly marketing mistakes.

True

False

4.

MULTIPLE SELECT QUESTION

45 sec • 1 pt

Only large businesses use marketing research.

True

False

5.

MULTIPLE SELECT QUESTION

45 sec • 1 pt

Marketing information systems is a set of procedures and methods that regularly generate, stores, analyzes, and distributes information for use in making marketing and other business decisions.

True

False

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What data can be included in marketing information systems?

Customer profile data (buying behavior, shopping patterns, customer demographics, lifestyle research)

Company records (sales results, expenses, supplier data, production schedules)

Government data (price trends, new regulations and laws)

All of the above

7.

MULTIPLE SELECT QUESTION

45 sec • 1 pt

Database marketing or customer relationship marketing (CRM) can be obtained from internal and external sources.

True

False

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