Media Literacy Practice Practice 1

The word "literacy" in Media Literacy refers to:

• Improving my vocabulary

• Figuring out meaning and messages

• Reading about technology

• Learning how to read more quickly

Bias in media is:

• rare

• impossible to spot

• beneficial to everyone

• unavoidable

To convince someone to do or think something.

• Persuade
• Discourage
• Personification
• Dissuade

What is the definition of target audience?

• A group of people that an advertisement is aimed at.
• A group of people that might be interested in joining a certain club.
• A group advertisements aimed toward a certain group of students.
• People that shop at Target.

What is the purpose?

• Persuade people to use Nyquil.

• Inform you about Nyquil.

• Entertain

Who is the target audience for this ad? Check all that apply.

• Middle School Kids

• Moms

• Moms that are sick

• Adults with kids

Possible messages for this ad are: Check all that apply

• If you use Nyquil, then you will feel better

• Moms don't ever get sick

• If you want to be a good mom, then use Nyquil when you are sick

• If you want to be a healthy mom, then use Nyquil

What is the purpose?

• Entertain

• Inform you about McDonalds

• Persuade you to eat at McDonalds

Who is the target audience? Check all that apply

• Parents

• Young kids

• Teens 15-18

• People that play sports

What is the advertising message? Check all that apply.

• McDonalds in unhealthy

• If you are craving a big juicy burger, then eat at McDonalds

• If you want to celebrate moments with your family, then eat at McDonald's

• If you eat at McDonalds, then your kids could eat fresh fruit with their meal.