Chapter 5 Review

True or False: Wants are considered the root of all human behavior.

• TRUE

• FALSE

True or False: Patronage motives usually apply only to large, expensive purchases.

• TRUE

• FALSE

True or False: After a consumer gathers information about how to satisfy her need, the next step is to make the purchase.

*Remember: RIEMA

• TRUE

• FALSE

True or False: A person’s age has a major influence on consumer behavior.

• TRUE

• FALSE

TRUE or FALSE: Traditionally, culture has been defined by the activities, relationships, and institutions shared by a group of people over many generations.

• TRUE

• FALSE

Which of these is an example of a final consumer?

• a. 

  A professional photographer buying a new camera to use for taking wedding portraits

• b. 

  You buying a soft drink at a local grocery to drink on your way home

• c. 

  A dental office purchasing toothbrushes to distribute to patients

• d. 

  A business buying a soda-dispensing machine to sell drinks to its customers

Which of the following category of needs in Maslow’s hierarchy must a person satisfy before satisfying the other needs?

• a. 

  self-actualization

• b. 

  social

   

• c. 

  physiological

• d. 

  security

When you buy a Father’s Day card for your dad to show him that you love him, which of the following is probably influencing you the most?

• a. 

  patronage motives

• b. 

  emotional motives

• c. 

  promotional motives

• d. 

  rational motives

Patronage buying motives are based on

• a. 

  fear.

• b. 

  love.

   

•  

  c. 

  logic.

• d. 

  loyalty.

   

You just realized you need to buy a cake for your sister’s birthday party, so you begin looking through the phone book for a nearby bakery. Which stage of the consumer decision-making process are you in?

•  

  a. 

  alternative evaluation

• b. 

  postpurchase evaluation

• c. 

  problem recognition

• d. 

  information search