MARKET TARGETING

What is target market?

• Set of buyers who share common needs of characteristics.

• Divide the market into affluent, middle-income or low-income consumers.

• Divide segment into different geographical units.

• Market offering to occupy a clear desirable place in minds of customers.

Market targeting is the way product is defined by consumers on important attributes.

• True

• False

The segment evaluation consists of segment size and growth.

• True

• False

Below is segment evaluation EXCEPT

• Segment size and growth

• Company objectives and resources

• Segment structural attractiveness

• Concentrated marketing

Which of the following is TRUE about segment structural attractiveness?

• Have the right and growth characteristics

• Too competitive

• Easy for new entrants to come

• May lack skills and resources needed

The following is criteria for target market segment selection EXCEPT

• Undifferentiated marketing

• Concentrated marketing

• Differentiated marketing

• Value proposition

Undifferentiated marketing is also known as mass marketing

• True

• False

Concentrated marketing focuses on common need rather than what's different

• True

• False

Differentiated marketing goal is to achieve higher sales and stronger position in market.

• True

• False

10. Micromarketing is the practice to suit tastes of specific individuals marketing and local marketing.

• True

• False