Consumer Awareness

What is the first thing you need to have so you can develop power over purchase?

• cash

• a budget

• a credit card

• mobile pay

Where's the main place a young adult can find daily examples of targeted marketing?

• Social Media

• Radio

• TV

• Billboards

Short, entertaining ads on social media are called what?

• Retargeting

• Content marketing

• Snack videos

• Native advertising

When you're buying things online, what should you look for first?

• A good price

• Good Reviews

• Digital payments

• An HTTPS site

What's the main reason why people have trouble being content?

• Comparison

• Income

• Marketing

• Patience

Impulse buying is a surefire way for you to do what?

• Get a deal

• Find personal contentment

• Spend less

• Bust your monthly budget

An example of discretionary spending is ____________.

• Utilities and food

• Transportation

• Monthly rent

• Nonessential goods and services

Why do stores like mobile pay apps?

• It’s harder for customers to pay, so they end up saving money.

• It makes paying easier and faster, so customers are more likely to overspend.

• Digital pay is the way of the future, and retail stores like being ahead of the times.

• It's easier for the retail store clerks.

When someone steals and uses your debit or credit card info, that's called __________.

• Networking

• Borrowing

• Fraud

• Authorized spending

What does it mean to develop power over purchase?

• You are powerless in the face of an impulse purchase

• You can make decisions very quickly when it comes to purchasing items.

• You are able to slow down and think through your motives before buying something.

• You have power to purchase whatever you want, and you do so.