What type of analysis would be the best option to use to convert the rate of leads to sales?

• Marketing analysis

• Statistical analysis

• Sales analysis

• None of the these options

What type of data can be used to interpret market trends and developments? (select all that apply)

• Charts

• Spreadsheets

• Curves

• Graphs

_____________ are important factors when analysing market trends and developments for potential impact on business. (select all that apply)

• Demographic trends

• Industrial trends

• Social and cultural factors

• Net response rate

Using the set of numbers provided, match the following answers to the correct term:

3, 4, 5, 6, 7, 8, 8, 9, 10

• Mode 8

  Median 7

  Mean 6.7

• Mode 7

  Median 8

  Mean 6.7

• Mode 7

  Median 6.7

  Mean 8

When reviewing business performance, what forms of qualitative comparative market information could you use?

• Brochures

• Best practice information

• Public or proprietary research

• All of these answers

Why would a Organisation analyse the market performance of existing and potential competitors and their products and service offering?

• to identify potential opportunities or threats.

• to seek information about the Companies pricing activities

• to gain knowledge about the Companies brand and quality and distribution patterns

• all of these

Which of the following SWOT elements are internal factors for the business?

• Strengths and Weaknesses

• Opportunities and Threats

• Strengths and Opportunities

• Weaknesses and Threats

This forecasting technique is based off a USA Air force model used from the 1950’s as a method of solving an issue by consensus.

• Scenario planning

• Projection

• Delphi technique

• None of these answers

Forecasting is generally described as ____________ whatever the objective may be. Importantly, in looking at emerging markets, forecasting gives you a picture of what the market will look like.

• Knowing

• A measurement of

• Predicting

• A calculation of

Ethical principles may include statements referring to: (select all that apply)

• Respect for people

• Equality and justice

• Integrity and impartiality

• Accountability and transparency