Principles Chapter 30 & 31 Review

What involves making decisions about the features and services of a product or idea that will help sell that product?

• product planning

• product mix

• product development

• marketing mix

Which of these does product planning not include....

• packaging

• labeling

• branding

• locating

A group of closely related products manufactured or sold by a business...

• product line

• product item

• product mix

• product plan

What is a specific model, brand, or size of a product within a product line?

• product item

• product line

• product mix

• product plan

What is the number of different product lines a business manufactures or sells.

• product width

• product

• product height

• product quantity

What are all the different products that a company makes or sells?

• product collection

• product mix

• product development

• marketing mix

Refers to the number of items offered within each product line...

• product depth

• product width

• product mix

• product market

Which of these does not apply....?

To determine its product mix, a business needs to:

• Identify its target market

• Identify its competitors

• Decide on the image it wants to project

• Determine its manufacturing method

During product development, the new product idea takes on a ____________ ____________ , and marketers develop a ____________ ____________ .

• physical shape ; marketing strategy

• physical shape ; production strategy

• developmental structure ; marketing strategy

• developmental structure ; product strategy

During new product development, products are ____________ to see how they will hold up during normal and not-so-normal use by the consumer and for side effects.

• tested

• manufactured

• challenged

• requested