Intro to Business - Marketing

Which part of the marketing mix involves predicting how to make the product so it will appeal to customers

(designing the packaging for example)?

• product

• price

• place

• promotion

A t-shirt company would like to sell their product in small boutiques across the state. Which of the 4 P’s would this best describe?

• product

• price

• place

• promotion

Which are considered part of the 7 functions of marketing?

• distribution

• financing

• market information management

• pricing

• product service management

The function of marketing that involves decisions about how much to charge for products and services is called_________.

• price

• place

• product

• promotion

The function of marketing that improves upon a product that is already on the market is called_________.

• promotion

• financing

• distribution

• product service management

Advertising is a part of the _________ function of marketing.

• promotion

• distribution

• selling

• product service management

________ ________ involves gathering information on the size, location, and makeup of a market.

• promotion

• distribution

• product service management

• marketing information management

The break-even point is when revenues equal _________.

• profit

• expenses

What is the fifth “P” of the marketing mix?

• people

• positioning

• purpose

• policy

Type of market segmentation that segments based on basic facts.

• demographics

• geographics

• psychographics