Unit 3 Laps Test

The purpose and goal of selling is to help customers make ________ buying decisions.

• unhappy
• happy
• satisfying
• big

Feature - Benefit Selling is:

• matching the features of each product to a customer's needs and wants.
• helping a customer pick out a product at work.
• not real
• is a closing technique

A car's color, price, stereo system, airbags, tires, etc, are considered ___________ features. 

• extended
• tangible
• satisfying 
• none of the above

A salesperson is most likely to find out how effectively a product actually functions in normal, everyday use from a(n)

• advertiser.

• competitor.

• designer.

• customer.

Data that describes a group of people in terms of their age, marital status, family size, ethnic background, gender, education, and income

• Harvesting
• Demographics
• Resourcing
• Actualization

Which company's USP is:

Think Outside the Bun

• McDonalds

• Wendy's

• KFC

• Taco Bell

• Burger King

Which company's USP is:

Quality is Our Recipe

• McDonalds

• KFC

• Burger King

• Wendy's

• Taco Bell

Which company's USP is:

Finger Lickin' Good

• Wendy's

• McDonalds

• Taco Bell

• KFC

• Burger King

Why does a business analyze and identify its unique selling proposition?

• To prepare specification sheets for employees

• To determine what sets it apart from competitors

• To manage internal operating procedures

• To create attractive advertising campaigns

A primary reason that it is important for a business to identify its unique selling proposition is

• so it can customize its product for global distribution.

• so the business can organize its selling function.

• to eliminate the business’s direct competition.

• to make its product visible to the target market.