Recap on SBR

The use of 'citizen lens' is termed as

• public opinion

• B360

• C365

• C360

Sentiments & Behavioural Research is only applicable before designing a policy

• True

• False

Which of the following statement is false? SBR is to gather a deeper understanding of ...

• how people think and feel about an issue

• how admin data can be used

• how people are likely to respond to a policy

• how to nudge positive behaviour in line with Government policies

Eye-tracking is a biometric technology that is often used to

• gather data on brain activity

• gather data on user eye-sight

• gather data on how fast user blinks

• gather data on what visual information user focuses on

Which of the following is a technique to identify the probable root causes of a problem?

• 5 Whats Technique

• 5 Whys Technique

• 5 Whens technique

• 5 Whos technique

A well-crafted research question is . . .

• focused, specific, researchable, feasible, relevant

• focused, broad, researchable, feasible, relevant

• focused, specific, complex, feasible, relevant

• focused, specific, complex, feasible, narrow

When is it not appropriate to do quantitative research?

• when you are investigating a complex issue that is challenging to unpack the concept

• when you want to track sentiments over time

• when you want to provide accurate read of the ground

• when you want to measure concerns on an issue

Which of the following statement about quantitative research is true?

• quantitative research is conducted as it is more superior than qualitative research

• quantitative research is conducted to explore a novel problem

• quantitative research is conducted to avoid the hassle of coding responses

• quantitative research is conducted when we want to give scale to a problem

Which of the following is false about qualitative research? We conduct qualitative research...

• to explore a phenomenon that has not been studied before

• to advance a novel perspective that is not well understood

• for a topic that is impossible to approach or capture via surveys

• to avoid conducting statistical analyses

What are the 3 acts of a holistic discussion guide for message testing?

• Explore, Develop, Optimising & Refining

• Start, Continue, Stop

• Explore, Indepth, Refine

• Develop, Explore, Optimising & Refining