Characteristics of Travel and Tourism

Seasonality in Travel and Tourism is one of the challenges defined as

• A service that affect the 4 different seasons in a year.

• A service demand for various tourism product and services will vary throughout the year

• A service cannot be seen, tasted, felt, heard or smell before purchase.

• A service cannot be stored for later sale or use

Select two reasons for the changes in seasonality in Travel and Tourism Industry

• variations in level of demand

• a change of time every month in a year.

• passing of different seasons of the year

• a service which delivered a change of a product.

Seasonal variation applied to all aspects of trips made regardless they spent in paid tourist accommodation or unpaid types of accommodation such as owned dwellings or friends or relatives place. The demand levels fluctuates throughout the year and cannot be stored for future use. Identify the problems that it can caused:

• an empty hotel room does not generate revenue if it remains unoccupied

• an empty hotel room still generate revenue if it remains unoccupied

• Empty seats on a flight cannot be sold once the aircraft takes off

• Empty seats on a flight still can be sold once the aircraft takes off

How do you minimize the impacts of seasonality in Tourism Industry?

• reducing prices in the shoulder months when demand is traditionally lower.

• use as business venue and hire of facilities to groups such as meetings, weddings.

• standby tickets offer last minute tickets to fill seats at the last minute.

• open new facilities such as spa and gym which can be used all year.

One of the challenges in Travel and Tourism Industry is Intangibility.

Intangibility define as

• A service that depend on demand for various tourism product and services will vary throughout the year.

• A service cannot be seen, tasted, felt, heard or smell before purchase.

• A service cannot be stored for later sale or use.

• A service that required the development of tourism packages.

Service product is intangible when it cannot be easily evaluated or demonstrated in advance of its purchase. To avoid the problems, you should

• provide a telephone call and interview the customers.

• provide lessons or demonstrations that will help to prepare customers with an activity.

• provide more information using the brochures or leaflets.

• provide services that customers can choose.

Perishability in Travel and Tourism Industry defined as

• A service cannot be stored for later sale or use

• A service cannot be seen, tasted, felt, heard or smell before purchase.

• A service that can be stored for later sale or use

• A service that can be seen, tasted, felt, heard or smell before purchase.

Perishability illustrates a high risk nature of the tourism industry. Identify the methods to improve the issue.

• use advertisement to attract customers

• use computer booking systems so that the demand is known in advance

• use a travel agent to issue travel brochures

• use a complex pricing and promotion policies

What are the challenges of Travel and Tourism? Choose the correct the answers.

• Seasonality

• Renewability

• Perishability

• Intangility