SMM CA Revision

Sharon left LH bubble tea shop 3 years ago. Sharon started her own bubble tea shop using the recipe she learned from LH bubble tea shop. The owner of LH bubble tea shop

• can sue Sharon as there is no time limit for trade secrets

• can sue Sharon on the grounds of copyright infringement

• cannot sue Sharon as IP protection has already expired

• can start legal action against Sharon for stealing LH bubble tea's trademarks

Facebook advertisements is an example of

• influencer marketing

• social media marketing

• pay-per-click advertising

• Search engine marketing

In a social media setting, a person who subscribes to your account in order to receive your updates is known as a

• customer

• follower

• subscriber

• user

Companies have to pay attention to addressing and resolving issues with timeliness and professionalism to prevent

• negative user response

• poor engagement of the user

• digression to non-related topics

• errors in communication going viral

Mr Low feels that the company should focus on retaining existing customers. Advise Mr Low how he can use social media to improve customer experience.

• Respond in real-time

• Blend in with the crowd

• Engage with competitors

• Connect and mass cater content

To help Yummy Pizza increase its market share using social media intelligence, it should do the following EXCEPT to

• detect its competitors strategies

• identify key trends and issues to tailor its strategy

• analyze follower-generated content to understand its customer

• identify the right influencer to increase its authenticity and reach

Social mention happens when

• follower visits the company

• customer comments on the product

• someone name-drops a person or brand online

• user mentioned the product brand name at the retail shop

When customers receive a response from a brand, they are also much more likely to

• recommend the brand

• want to buy the products

• receive a voucher from the brand

• unfollow the brand on social media

If you want to expand your audience, increase web traffic and drive sales, you need to the following EXCEPT

• delete social media posts

• post and answer questions

• start and participate in online conversations

• share user-generated content on social media content

How do you use social media to increase sales revenue?

• Post when you have the time

• Run promotions at your retail stores

• Respond to your customers once a week

• Attract your audience with relevant content