Brands

what band it is?

• Mecedes Benz

• BMW

• AUDI

• Toyota

What is brand stretching?

• using an existing name on another type of product

• the ideas and beliefs people have about a brand

• the tendency to always buy a particular brand

• how familiar people are with a brand (or its logo and slogan)

What brand is it?

• Toyota

• Ford

• AUDI

• TESLA

Brand image is.... .

• the ideas and beliefs people have about a brand

• the tendency to always buy a particular brand

• how familiar people are with a brand (or its logo and slogan)

• the title given to a product by the company that makes it

It is the logo of...

• Tesla

• BMW

• AUDI

• Ford

Brand awareness is ...

• how familiar people are with a brand (or its logo and slogan)

• using an existing name on another type of product

• the ideas and beliefs people have about a brand

• the tendency to always buy a particular brand

It is the logo of ....

• McDonald's

• Kellogg's

• Microsof

• Tesco

A brand loyalty is ....

• the tendency to always buy a particular brand

• the ideas and beliefs people have about a brand

• how familiar people are with a brand (or its logo and slogan)

• the title given to a product by the company that makes it

It is the logo of ....

• General Electric

• IBM

• Intel

• Tesco

What is brand name?

• the title given to a product by the company that makes it

• using an existing name on another type of product

• the ideas and beliefs people have about a brand

• the tendency to always buy a particular brand