Digital Design 2+5 Re-cap

What is research?

• The systematic investigation into something to find new facts

• A creative means of planning something new

• An investigation into whether something is right or wrong

• The discovery of new fictional information

Which is a Primary research method?

• Interview

• Online Website

• Book

• Newspaper

Which is a secondary research method?

• Survey

• Questionnaire

• Journal

• Phone interview

Secondary research can be described as...

• Research conducted by you

• Research conducted by a group of people

• Research you collected from existing research

• Research collected by a friend

Primary research can take time to complete, is this a Pro or a Con?

Is secondary research more or less expensive to conduct than primary research?

Which one best describes audience specific research?

• Researching a sample group of people to analyse their behaviours and habits

• Researching a particular products effectiveness with a group of people

• Evaluating the effectiveness and likeness of a new potential product potentially given to a group of people

• Evaluating the feedback given from a single person based on their response to a given trial

Receiving open ended opinionated answers from a survey refers to what type of data collection?

• Qualitative data

• Quality based data

• Qualification data

• Quantifiable data

What type of data based answers can we turn into charts, graphs and infographics?

• Quantitative data

• Quantity data

• Quantifiable data

• Qualitative data

What best describes what advertisement campaign is?

• A designed strategy carried out across multiple different platforms with same message

• A designed strategy carried out across multiple different platforms with a different message

• A designed strategy carried out on one platform with same message

• A designed strategy carried out on one platform with no message intended