Stukent: Ch. 7 & 8 Test

How customers perceive a brand

• Touchpoints

• Brand Identity

• Brand Licensing

• Brand Image

Without a brand

• Generic

• Private Label Brands

• Content Marketing

• Brand Name

Recognized for perspective

• Word of Mouth

• Influencers

• Consumer Communication

• Benefits

using an existing brand name to introduce products in a different category

• Brand Licensing

• Private Label Brands

• Name Brands

• Brand Extension

Introduction of a product into the market

• Attributes

• Launch

• Benefits

• Product Life Cycle

when two companies are jointly involved in the manufacturing and marketing of a product

• Co-Branding

• Touchpoints

• Value Proposition

• Tri-Value

the introduction (or acquisition) of a new brand that houses products similar to those already offered but which will not directly compete with the existing brand

• Brand Licensing

• Multi-Branding

• Private Label Brands

• Content Marketing

strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action

• Private Label Brands

• Value Proposition

• Content Marketing

• Strategic Marketing

the offering of a new product that is of the same type as an existing product under an existing brand name

• Co-branding

• Brand

• Touchpoints

• Line Extension

the interactions between a company and a customer

• Line Extension

• Touchpoints

• Strategic Marketing

• Content Marketing