Persuasive Techniques

Adjectives are

• descriptive words used to add

  emphasis and to create an emotional response

• the facts or information that indicate whether a view is true or valid and is used to give weight to an argument or belief

• words that take the place of nouns and are used to create a sense of unity with an audience or distance from a common enemy

• the representation of something as greater than is actually the case and is used to grab the attention of the audience and

  emphasize certain points

Alliteration is

• used to create imagery and express things non-literally; it can

  help to make an idea more emotive, vivid, and convincing

• when an idea is presented as fact without full explanation or evidence; it is used to assert authority and make claims sound factual

• the repetition of initial consonant sounds in order to emphasize certain words and make them more memorable

• when groups of 3 adjectives or phrases are used to make ideas memorable

Attacks are

• words charged with an underlying meaning or implication and are used to produce emotion in an audience

• when a speaker/writer addresses an opposing view or speaker and attacks their argument or character

• statements that are voiced as questions but are not expected to be answered; they are used to imply certain answers

  and draw audiences to certain conclusions

• words that take the place of nouns and are used to create a sense of unity with an audience or distance from a common enemy

Anecdotes are

• when a speaker/writer addresses an opposing view or speaker and attacks their argument or character

• words charged with an underlying meaning or implication and are used to produce emotion in an audience

• short personal stories used to connect with the audience and add evidence or credibility to an argument

• statements that are voiced as questions but are not expected to be answered; they are used to imply certain answers and draw audiences to certain conclusions

Assertion is

• the presentation of only one side of an issue or viewpoint and is used to subjectively influence an audience

• the ideas or feelings that a certain word invokes and is used to create certain emotional responses in an audience

• the inference that a claim is true for most people or a majority and is used to speak to prevailing beliefs or prejudices of an

  audience

• when an idea is presented as fact without full explanation or evidence; it is used to assert authority and make claims sound factual

Bias is

• the reoccurrence of certain words or phrases and it is used to emphasize certain ideas, and make them more memorable

• the representation of something as greater than is actually the case and is used to grab the attention of the audience and

  emphasize certain points

• the presentation of only one side of an issue or viewpoint and is used to subjectively influence an audience

• the power of the mind to think and form judgments logically; it is used to appeal to the rationality of an audience

Connotation is

• the ideas or feelings that a certain word invokes and is used to create certain emotional responses in an audience

• the establishment of authority and reliability, and is used gain the confidence and trust of the audience

• used to create imagery and express things non-literally; it can

  help to make an idea more emotive, vivid, and convincing

• the facts or information that indicate whether a view is true or valid and is used to give weight to an argument or belief

Credibility (Ethos) is

• the establishment of authority and reliability, and is used gain the confidence and trust of the audience

• feelings accentuated by experiencing love, hate, fear, etc. An appeal to emotion is used to engage with an audience and

  create an emotional response

• the representation of something as greater than is actually the case and is used to grab the attention of the audience and

  emphasize certain points

• the power of the mind to think and form judgments logically; it is used to appeal to the rationality of an audience

Emotion (Pathos) is

• the establishment of authority and reliability, and is used to gain the confidence and trust of the audience

• the power of the mind to think and form judgments logically; it is used to appeal to the rationality of an audience

• the reoccurrence of certain words or phrases and it is used to emphasize certain ideas, and make them more memorable

• feelings accentuated by experiencing love, hate, fear, etc. An appeal to emotion is used to engage with an audience and

  create an emotional response

Exaggeration is

• the ideas or feelings that a certain word invokes and is used to create certain emotional responses in an audience

• the representation of something as greater than is actually the case and is used to grab the attention of the audience and

  emphasize certain points

• when groups of 3 adjectives or phrases are used to make ideas memorable

• the presentation of only one side of an issue or viewpoint and is used to subjectively influence an audience