Marketing in Business

Business process of creating relationship with and satisfying customers.

• Advertisement

• Marketing

• Market Research

• Market Study

Comprehensive document or blueprint that outlines the advertising and marketing efforts for the coming year.

• Marketing Plan

• Market Research

• Marketing Strategy

• Product Testing

Process of gathering, analyzing, and interpreting information about market, product, or service to be offered for sale in the market, about the past, present and potential customers for the product or service.

• MARKETING PLAN

• MARKET RESEARCH

• MARKETING STRATEGY

• PRODUCT TESTING

Help produce marketing messages to change or enhance existing perceptions about your products/ services

• ADVERTISING TESTING

• BRAND AWARENESS AND REACH

• MARKET SEGMENTATION

• PRODUCT TESTING

Notice announcement in a public medium promoting a product, service or event or publicizing a job vacancy.

• ADVERTISEMENT

• ADVERTISING

• DISPLAY ADS

Marketing communication that employs an openly sponsored, non-personal message to promote or sell a product, service or idea.

• ADVERTISEMENT

• ADVERTISING

• DISPLAY ADS

• SOCIAL MEDIA ADS

Digital Ads, Billboards, Newspapers and Magazines are _____________.

• DISPLAY ADS

• PODCASTS

• SOCIAL MEDIA ADS

Based in the customer's perception alone.

• Brand Identity

• Brand Image

• Brand Recall

• Brand Recognition

True or False?

Marketing involves encouraging people to buy a product or service.

• True

• False

True or False?

Marketing includes advertising, selling, and delivering products to consumers.

• True

• False