POB Unit 7 7.01 Test

POB Unit 7 7.01 Test

9th - 12th Grade

19 Qs

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POB Unit 7 7.01 Test

POB Unit 7 7.01 Test

Assessment

Quiz

Business

9th - 12th Grade

Medium

Created by

Cheryl Albright

Used 18+ times

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19 questions

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1.

MULTIPLE CHOICE QUESTION

3 mins • 1 pt

Marketing links producers to

distributors

retailers

marketers

customers

2.

MULTIPLE CHOICE QUESTION

3 mins • 1 pt

Marketing is described as creating

exchanges

needs

advertisements

gaps

3.

MULTIPLE CHOICE QUESTION

3 mins • 1 pt

Which of the following is a marketing activity:

Balancing customer needs with wants

Communicating with customers

Leading a project team

Lowering operational expenses

4.

MULTIPLE CHOICE QUESTION

3 mins • 1 pt

What provides the basis for all marketing goals and actions?

Pricing

Planning

Budgeting

Retailing

5.

MULTIPLE CHOICE QUESTION

3 mins • 1 pt

Which of the following influences the process of determining price:

Customers’ perception of value

Publicity

Purchase location

Sales promotion

6.

MULTIPLE CHOICE QUESTION

3 mins • 1 pt

Which of the following is a method used to communicate with customers:

Personal selling

Manufacturing

Customer orientation

Marketing concept

7.

MULTIPLE CHOICE QUESTION

3 mins • 1 pt

Which of the following is an example of communicating with customers:

Choosing a store to distribute products

Developing a marketing plan

Sponsoring a charity event

Creating a new product

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