S - W - O - T and P - E - S - T

Lack of access to technology

• STRENGTH

• WEAKNESS

• OPPORTUNITY

• THREAT

Competent and highly skilled staff

• STRENGTH

• WEAKNESS

• OPPORTUNITY

• THREAT

Excellent distribution channels

• STRENGTH

• WEAKNESS

• OPPORTUNITY

• THREAT

Entry of new competitors

• STRENGTH

• WEAKNESS

• OPPORTUNITY

• THREAT

Environmental laws

• POLITICAL

• ECONOMIC

• SOCIAL

• TECHNOLOGICAL

Research and development activities

• POLITICAL

• ECONOMIC

• SOCIAL

• TECHNOLOGICAL

.  Economic status of consumers

• POLITICAL

• ECONOMIC

• SOCIAL

• TECHNOLOGICAL

Inflation rate

• POLITICAL

• ECONOMIC

• SOCIAL

• TECHNOLOGICAL

Group affiliation

• POLITICAL

• ECONOMIC

• SOCIAL

• TECHNOLOGICAL

Better location

• STRENGTH

• WEAKNESSES

• OPPORTUNITY

• THREAT