Marketing - week 1

Marketing provides a vital link between the business and the c....................

Market a...........involves examining the particular characteristics of a market, such as market size and growth.

Which one of the following could be an ethical issue that could impact marketing?

• Promoting Blackpool Pleasure Beach in the North West

• Distributing chocolates near a school

• Promoting OLED televisions, stressing the features of the product.

Which one of the following is a definition for sales value?

• The number of units sold

• Sales of one brand as a percentage of total market sales

• How much is spent on a product eg sales of £30,000

• The percentage change in the total sales in the market over a given period.

Market share measures the sale of one b............. as a percentage of total market sales in a given period.

To calculate percentage growth in sales, complete the formula:

Change in sales over a given time x 100

????

• Profit

• Market share

• Existing Sales

• Total Costs

Brand loyalty is important because it helps build a r............ with the customer.

Which one of these is an external influence on marketing objectives?

• A strategy of the business is to grow.

• A highly ambitious manager setting high and demanding marketing objectives.

• New legislation has been passed, prohibiting the sale of a product to a certain group of potential customers.

• The capacity of a business. A business has capacity of 200,000, so it cannot produce any more.

The use of technology will potentially make it easier to promote and sell a house online.

• True

• False

The economy can impact how much customers can p.. for an item.