Advertising Techniques

Advertising Techniques

9th - 12th Grade

8 Qs

quiz-placeholder

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Advertising Techniques

Advertising Techniques

Assessment

Quiz

Life Skills

9th - 12th Grade

Easy

Created by

Ashley Russell

Used 12+ times

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8 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Advertisers often try to show how happy, healthy, smart, attractive or popular you will be if you use their product.

Bandwagon

Positive Images

Fear

Testimonials

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Ads that play on consumer’s fears.

Hidden fears

Bandwagon

Before and after

Positive images

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Implies that everyone uses it and you should too.

Positive images

Testimonials

Demonstrations

Bandwagon

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Celebrities, famous athletes, doctors or “expert” are paid to endorse the product

Bandwagon

Testimonial

Before and after

Slogans and jingles

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Show 1 or more advantages of product or service while showing how it is used

Demonstration

Before and after

Positive Images

Testimonial

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

“catchy” words or may be set to music

Positive Images

Slogans/Jingles

Hidden fear

Demonstration

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Negative statements about a competitor’s product to make their own product seem better

Hidden fears

Put downs

Demonstrations

Testimonials

8.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Photos are shown of consumers before and after using the product

Before and after

Testimonials

Positive images

Demonstrations