Branding and Identity

Branding can be...

• websites

• product packaging

• documents

• business cards

• Everywhere, all the above.

Branding is how others perceive your business.

• True

• False

Visual Identity is what other people think about you, your company, your product, and your service.

• True

• False

Branding is what other people think about you, your company, your product, and your service.

• True

• False

Visual Identity is what the brand looks like.

• True

• False

Branding and visual identity are used only by companies to send a message to customers about their products or services.

• True - Branding is only used by companies.

• False - Branding can also be used by individuals.

What are the FOUR parts of visual identity? CHOOSE 4 ANSWERS.

• Color

• Logo

• Line

• Images

• Typography

A logo is a lot like a literal brand - it is how people come to recognize you and your product or service.

• True

• False

A identity guide is a lot like a literal brand - it is how people come to recognize you and your product or service.

• True

• False

Logos should be... (select all that apply)

• Simple - not too complex

• Versatile - can be recognized small or large

• Memorable - clients will remember it

• Complicated - not too simple