INTRODUCTION OF PRESS ADVERTISEMENT

Three type of Print Ads?

(a)  

What is the purpose of Headline in advertisment?

• To make reader see the typography

• To create positive and negative space

• To grab reader's Attention

• To create the legibility of the text

Headlines must be brief. Most reader cannot take in an information

more than_____words at a time.

• 4

• 5

• 7

• 9

The copy is selling in a written advertisement.

(a)  

What is Copy purpose in the product shown in the illustration?

• Show creativity

• Expands

  the information

• Create Curiosity

• Trigger reader's Mind

Almost 100% of advertisement will have an illustration. What is the function of illustration in Advertisement?

• To be part of aesthetic in the advertisement

• To transmit message that

  word not able to communicate

• To portray the artist artwork in the advertisement

• To create awareness in the advertisement

In Advertisements, Logo also known as

• Symbol

• Corporate Identity

• Brand

• Signature

What is the purpose of having signature in the advertisement?

• To position the product value

• To create awareness to audience

• To identification symbol for a  business

• To create product awareness

A slogan is often added to the four main elements of a print advertisement. What is the function of slogan?

• Add value to organization signature

• Create 'X factor' in the advertisement

• To make people remember

• Help consumer to recognize the product

Name two Forms of Print Advertising?

• Promotional and institutional

• Promotional and Marketing

• Institutional and target Audience

• Personal and branding