GD Unit 4_5 Typography

The term typestyles refers to:

• Roman

• Italic

• Oblique

• All the above

The letters and numbers in a particular design, used in printing or on a computer screen are known as:

• Typestyle

• Signs & Symbols

• Typeface

• Characters

The term refers to lead pieces inserted in between lines of type to add more space:

• Kerning

• Similarity

• Alignment

• Leading

It is often confused for kerning, but the concept is a little different. It's involves adjusting the spacing throughout the entire word.

• Leading

• Kerning

• Alignment

• Tracking

Systems of symbols that represent concepts in a consistent manner:

• Tints

• Shades

• Slogan

• Pictographs

The letters with finishing strokes, or brackets are called:

• San - Serif

• Serif

• Kerning

• Leading

The term refers to the upper and lowercase letters and numbers of a specific font, actually it's the font itself:

• Baseline

• Typeface

• Cap Height

• Pictographs

The individual letters, numbers and punctuation used when setting type:

• Characters

• Typestyle

• X Height

• Cap Height

The imaginary line that runs across the top of capital letters:

• Cap Height

• Baseline

• X Height

• Z Height

Making sure the audience can read and understand your text message:

• Legibility & Readability

• Lights & Shades

• Uniformity & Consistency

• Signs & Symbols