Topic A and B recap

which is not a reason why companies use marketing

• gain market share

• increase brand recognition

• encourage customer loyalty

• increase costs

A ...... is anywhere where buyers and sellers meet to transact with eachother

FMCG's are

• Consumer goods

• B2B Goods

• Industrial goods

• Niche market goods

Which is not a soft good

• Curtain

• Clothes

• Bedding

• Chair

Finished goods are

• Niche market

• B2C

• Industrial goods

• Consumer goods

..... products target a specific segment of the market

.... market goods target a wide breadth of the market

which is a benefit of a niche market product

• Large target market

• Charge a higher price

• Lots of competition

• Low start up costs

........ USES THE PRODUCT

........ purchase the product