Consumer Behavior

What is the definition of buying motives?

• The reasons people make certain purchases.

• The use of emotional persuasion to sell products.

• Methods marketers use to sell products.

• Classifications of products that consumers purchase.

Which buying motive is based on logic?

• Emotional

• Rational

• Cultural

• Generational

Which buying motive is based on feeling and attitude?

• subculture

• convenience

• emotional

• speciality

What is self-concept?

• a person's social class

• a person's generation

• how a person views their culture

• how a person sees themselves

What does “ideal self” refer to?

• how a person would like to be seen

• a person's stage of life

• a person's wants or needs

• how a person thinks of themselves

Which generation of consumers are commonly characterized by being self-absorbed, ambitious, and highly focused on their work?

• Generation X

• Generation Y

• Baby Boomers

• Generation Alpha

Which generation is more racially and ethnically diverse, as well as socially conscious?

• Baby Boomers

• Generation X

• Generation Z

• Generation Y

Which generation is more racially and ethnically diverse, as well as socially conscious?

• Baby Boomers

• Generation X

• Generation Z

• Generation Y

What is an example of a shopping product?

• Refreidgerator

• Phone Charger

• Concert Tickets

• Pest Control

What is a convenience product?

• costly products people occasionally purchase

• unique products that take time to find

• products people do not plan on needing

• products that are easy to find and purchase