Consumer Behavior

Consumer Behavior

9th - 12th Grade

18 Qs

quiz-placeholder

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Consumer Behavior

Consumer Behavior

Assessment

Quiz

Other

9th - 12th Grade

Medium

Created by

Kristen Jones

Used 27+ times

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18 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the definition of buying motives?

The reasons people make certain purchases.

The use of emotional persuasion to sell products.

Methods marketers use to sell products.

Classifications of products that consumers purchase.

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which buying motive is based on logic?

Emotional

Rational

Cultural

Generational

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which buying motive is based on feeling and attitude?

subculture

convenience

emotional

speciality

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is self-concept?

a person's social class

a person's generation

how a person views their culture

how a person sees themselves

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What does “ideal self” refer to?

how a person would like to be seen

a person's stage of life

a person's wants or needs

how a person thinks of themselves

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which generation of consumers are commonly characterized by being self-absorbed, ambitious, and highly focused on their work?

Generation X

Generation Y

Baby Boomers

Generation Alpha

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which generation is more racially and ethnically diverse, as well as socially conscious?

Baby Boomers

Generation X

Generation Z

Generation Y

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