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Marketing

Authored by Glenn Dukes

Business

7th Grade

Used 4+ times

Marketing
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30 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Expenses that do no change and are not affected by the number of products produced or sold

variable expenses

fixed expenses

bonuses

markup

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

In the marketing mix, the product's life cycle will affect and influence

price

promotion

placement

positioning

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A picture, design, or image that is associated with a brand is a(n)

association mark

slogan

tagline

logo

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The percentage of the total sales of a specific product that one company conducts is the company's

product cycle

return on investment

market share

price incentive

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The point at which a company's sales equal expenses is the company's

break-even point

market share

return on investment

product life cycle

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A working model of a new product that is made for testing purposes is a(n)

intermediary

tagline

brand

prototype

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The pricing method that focuses on what customers are willing to pay is called

cost-based pricing

keystone pricing

psychological pricing

demand-based pricing

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