SEM Final Exam Review 1.0

 Which is an activity that agents perform on behalf of the athletes they represent?

• Team contract negotiations only 
• Various contract negotiations 

 Who do athletes sometimes hire to help them organize charity tournaments?

• Marketing firms 
• Sponsors

 The National Hockey Association drafted Ty Hartman. Ty hired Amanda Bingham to help him make sound business decisions, and to negotiate endorsement contracts with well-known companies. Amanda serves which role for Ty?

• Agent 
• Mentor 

Which is a characteristic of the sports or event industry?

• Communicates with a limited audience

• Provides products that are different for each consumer

• Manages a worldwide media network

• Employs only those people who have athletic ability

The chamber of commerce for a large city estimated the income for the city generated by the sales tax, parking fees, and food service tax collected as a result of a rock concert. This is an example of which impact?

• Total

• Direct

• Indirect

• Fiscal

A unique characteristic of the sports industry is that it seeks to attract markets that will perform which action?

• Have consumers with artistic talent

• Include spectators and participants

• Are concerned with environmental issues

• Demand mostly tangible products

Surrounding communities benefit from professional sports teams by which action occurring?

• Hiring handlers to make sure athletes behave

• Attracting tourist dollars

• Making seat licenses available to season ticket holders

• Endorsing local political candidates

When a professional football expansion team is established in a community, which economic impact might happen?

• Increased job creation and more consumer spending

• Business closures, job layoffs, and high inflation rates

• Higher tax rates and fewer financial investment opportunities

• More tourism, lower tax rates, and high interest rates

The core benefits to customers who purchase sports products include entertainment, health, and which other component?

• Promotion

• Achievement

• Independence

• Adaptability

What are the three core advantages customers receive from sports products?

• Achievement, entertainment, adaptability

• Adaptability, sponsorship, expansion

• Health, entertainment, achievement

• Health, adaptability, entertainment