Marketory 3rd Edition

Know Marketo

TRUE OR FALSE?

Traffic Cop smart campaign in a Start Program listens for an Asset Interaction and place the person into the appropriate language program.

• True

• False

What are the qualifying criteria to receive a Start program? Pick all that apply.

• Campaign Code must match.

• Person must be emailable

• Person must have preference.

• Person cannot be an IBMer.

Nurtures are available in how many defined languages currently?

• 4

• 6

• 7

• 9

In the Nurture Program, the below criteria applied in Exclusion or as Qualifying criteria?

"Persons who have not permission and preference to receive the email."

• Exclusion.

• Qualifying criteria.

Events Email Program Template contains.........

• Audience portion of the program based on the Intake Form.

• Smart Campaign.

• Exclusion List.

• All of the above.

In the Remarketing emails what is the regular time interval between each touch?

• 2 days.

• 7 days.

• 2 weeks.

• 1 Month.

Office Office
Who was the guest speaker in the latest Fire-side with Ari Sheinkin – 23rd Nov 2021?

• Carla Piñeyro.

• Aravind Krishna.

• Amanda Johnston-Pell.

• Cristina Mihaila.

In Carla’s conversation with Tom Rosamilia (SVP, IBM Software). Tom talks about “3R’s”, which are those?

• Rebranding, Referral traffic, Return on Investment.

• Relevance, References, Revenue.

• Revisit, Recollect, Recommend.

• Response, Recognition, Relook.

Where did the recent ADIPEC event happen? Where Arvind interviewed on CNBC International and discussed applying cloud and AI to the oil and gas industry.

• Dubai .

• Abu Dhabi.

• Sharjah.

• Fujairah.

Whom did Fortune China name as one of their Most Powerful Women of 2021?

• Gill Zhou.

• Mei Shan Jiang.

• Shun Ji Che (Shelly).