In a Marketing plan:

• Goals can be achieved through specific customer-centric activities

• Goals can be achieved through specific goal-centric activities

• Goals can be achieved through specific revenue-centric activities

• Goals can be achieved through specific share-centric activities

A Marketing Plan can only be quarterly or yearly

• True

• False

A Plan:

• Shows how you'll utilize Management to reach your business objectives

• Same as Strategy

• It explains the goals and objectives of the plan

• Shows how you'll utilize Marketing to reach your business objectives

In Marketing Strategies

• Business goals and the marketing strategy are not linked

• Business goals and the marketing strategy are inextricably linked

• Business goals and the marketing strategy are components of the plan

• Business goals and the marketing strategy are consequences of each other

The problem is that people go right into the "how" of marketing without first comprehending the "what" and "why"

• True

• False

All Marketing Plans are similar and follow the same structure

• True

• False

A Business Plan:

• Helps you think strategically

• Helps you understand how the goals have been reached

• Both

In SMART Goals Strategy, the "S" stands for:

• Supervised

• Supreme

• Specific

• Successful

In SMART Goals Strategy, the "M" stands for:

• Marketing

• Measurable

• Monitored

• Memorable

In SMART Goals Strategy, the "A" stands for:

• Achievable

• Actual

• Astonishing