Chapter 1: The Television Production Industry

The first televised Presidential speech was delivered by:

• Franklin Delano Roosevelt

• John F. Kennedy

• Dwight D. Eisenhower

• Harry S. Truman

The areas of television production include all of the following except ____

• Commercial broadcast

• Syndication

• Subscriber

• Closed-Circuit

In the television industry, a television advertisement for a product is called a

• fee

• commercial

• spot

• broadcast

A(n) _____ allows a potential client or employer to see the work and experience of a video professonal

• Resume

• Ad

• Signal

• Reel

The agreement between an affiliate and a network stipulates that a certain number of hours of daily programming be provided by _____

• the network

• syndication

• local origination

• a large-scale television production company

An example of local origination programming is:

• an NFL game broadcast

• a Presidential address

• a traffic and weather update for your vicinity

• a spot for a national fast-food chain

The driving force of the television industry is:

• ratings

• Hollywood

• money

• air time

The ____ directly relates to the purchase price of a program:

• competition

• spots

• location of the production company

• population of the broadcast area

Video recorded on a smartphone is an example of:

• Home video

• Surveillance television

• industrial television

• Closed-circuit television

The Nielsen ratings system generates a figure that reflects:

• How many ads aired during a program

• How many people watch a program

• How many stations aired a particular program

• How much a particular program costs to air