Pathways U10R2 'Lessons in Business'

What kind of business did Guy Kawasaki do when we graduated from UCLA?

• tech business

• clothing business

• jewelry business

• car business

What job title did he give himself when he was working at Apple?

• chef evangelist

• chief angel

• chief evangelist

• chief apple

Who did Kawasaki learn office politics from?

• Al Eisenstat

• Steve jobs

• Martin Gruber

• Guy Kawasaki

What type of boss was Steve Jobs?

• kind

• horrible

• tough

• clever

What is the first lesson Kawasaki learned from Steve jobs?

• most experts are clueless

• you get the best results when you give people big goals.

• make as much money as possible.

• people cannot describe their needs.

T or F: An attractive design tells consumers that a product is of good quality and is worth the price.

• True

• False

What is the third lesson Kawasaki learned from Steve jobs?

• people cannot describe their needs

• you get the best results when you challenge people

• simple, elegant, and fun

• Be tough!

T or F: Always trust experts because they always know what they are talking about.

• True

• False

Guy Kawasaki is a successful ______, author, and speaker.

• business

• entrepreneur

• singer

• CEO

A _____ is a product that is sold for money.

• commodity

• entrepreneur

• general counsel

• sold