Social Media SMA

Digital Marketing is the __________ marketing of any products or services

• targeted, interactive, and manageable

• targeted, interactive, and measurable

• targeted, immersive, and measurable

• targeted, immersive, and manageable

The purpose of digital marketing is to __________ leads and to _________ them

• recruit, dismiss

• recruit, desire

• recruit, retain

• research, retain

The first objective of digital marketing is _____________

• Lead Generation

• Sales Conversion

• Client Nurturing

• Brand Reputation

The job of a digital marketer requires the person to be ________

• Enjoying

• Manipulative

• Decisive

• Multi-tasking

When you are new in the market, and no one really knows about you, you need to do _____________

• Social Media Marketing

• Influencer Marketing

• Search Marketing

• Email Marketing

Before you market to your target audience, you need to do _______________ first

• Personal Branding

• Profiling

• Positioning

• Persona

Persona is more about _________________

• Psychology

• Profiling

• Psychography

• Physical

Buyer Persona is for ___________ business model

• B2G

• C2C

• B2B

• B2C

The third stage of a customer journey is _______

In business and marketing, our sweet spot is to offer what we can do better than our competitors to the target audience who needs it most

• True

• False