DIP SALES G375 -WQ16

Why is it important to use professional ethics in sales?

• To maintain trust.

• To maintain brand.

• To increase profits.

• To improve targets.

Why do marketing costs need to be managed?

• To maintain market share.

• To deliver value for the company.

• To create customer value.

• To control organizational processes.

What is the purpose of using a survey for market research?

• To find out what customers want.

• To analyze forecasted customer sales figures.

• To know what all customers will pay for a product.

• To find out personal customer information.

What is the role of a wholesaler in a distribution channel?

• Reduces prices.

• Offers sponsorship.

• An intermediary service.

• A manufacturing service.

What things should the company do to build customer loyalty?

• Reward loyal customers with a loyalty program

• Make customer care a priority for the brand

• Encourage customers to give feedback and act on the product/service

• All of the above

What is the main reason to evaluate customer feedback?

• To review customer comments on competitors.

• To make sure the customer has answered all questions

• To confirm the customer has given personal details.

• To find out how to improve customer experience.

What things should the company do to build customer loyalty?

• Reward loyal customers with a loyalty program

• Make customer care a priority for the brand

• Encourage customers to give feedback and act on the product/service

• All of the above

What event initiates a transaction in the sales and collection cycle?

• Customer request for goods.

• Receipt of cash.

• Identification of a new customer.

• Delivery of product to a customer.

A variety of activities to promote and sell to more new customers or to sell to more existing customers is also called:

• Sales function

• Selling activities

• Sales targets

• Selling performance

Which of the following in NOT part of the sales plan:

• Choosing sales strategies

• Set budget

• Develop sales objectives

• Developing new services