Session #2 Review [condensed version]

There are [how many] steps in an advertising campaign.

Which audience set is your "default"?

• new / saved audiences

• custom audiences

• lookalike audiences

Which audience set consists of people who already know about your page/business?

• new / saved audiences

• custom audiences

• lookalike audiences

Which audience set uses custom audiences as inspiration to reach more people with similar interests?

• new / saved audiences

• custom audiences

• lookalike audiences

TRUE or FALSE: It is not helpful to keep your audience gauge in the green area.

• true

• false

All these ads can be found on social media EXCEPT for

• video ads

• billboard ads

• text ads

• image ads

• carousel ads

Which ad format is popular and largely preferred?

• interactive

• video

• image

• carousel

What 3 things should you do to find inspiration and examples? (Select all that applies.)

• search

• exercise

• explore

• research

How does social media help a teen if he's/she's part of a club or extracurricular activity? (Select all that applies.)

• communication

• promote events

• free time

• grow awareness on an issue

What can teens do with social media if he/she is not part of anything?

• start online presence

• spend it for fun and games

• start an online business page

• help community