Radio 1 - QUIZ 1

Off-air marketing of the BBC R1BS includes... (choose all that apply)

• The BBC Radio 1 Breakfast Show website

• Twitter feed

• The BBC Radio 1 Breakfast Show Youtube channel

• Instagram @bbcradio1

Name two commercial radio stations in competition with the BBC Radio 1 Breakfast Show (choose as many as apply)

• Smooth FM

• Capital FM

• Heart FM

• Classic FM

How has Radio 1 adapted to fit the needs of their young audience? (choose all that apply)

• integrating video to engage the younger audience

• Flyers through doors

• It hasn't adapted at all

• Using Youtube to distribute free, short visual content

Who Regulates BBC Radio?

• IPSO

• BBFC

• OFCOM

• VSC

What is BBC Radio 1's remit? (not Reithian values!)

• To Inform, Educate and Entertain.

• To offer a diverse and immersive audience experience through sound and entertainment .

• To appeal to a broad range of young listeners with a distinctive mix of contemporary music and speech.

Who collects and collates listener information a figures for radio programs?

• OFCOM

• The Government

• RAJAR

• MYSANDSTORM

Social Media...

• Allows a wider audience reach

• reduces the audience reach

Who are the target audience for BBC Radio 1?

• 13-25 year olds

• 15-29 year olds

• 18-32 year olds

• 16-24 year olds

What genre of music did the pirate radio stations play?

• Dancehall

• Opera

• Pop

• Jazz

Why were Pirate radio stations illegal?

• They were on un safe boats

• The were unlicensed

• They observe copyright laws

• They were unlicensed and didn't follow copyright