Graphic Design

1. Visually communicates a message

2. Involves a client who wants to communicate a message

3. Combines text and images to convey an idea or a concept

• What are the 3 components used in visual communication?
• Principles of Graphic Design
• Masking in Graphic Design
• Proximity in Graphic Design

Step 1: Identify and define the problem

Step 2: Gather information about the client, the competitors, and the target audience

Step 3: Develop a creative brief

Step 4: Develop a concept

Step 5: Integrate concept and visual elements into roughs

Step 6: Sell your design to the client

Step 7: Finalize the design

Step 8: Work with a third party to produce your design

• What is Graphic Design?
• What are the step in the graphic design process?
• Typography in Graphic Design

• Balance in Graphic Design

A written plan delineating the strategy, expectations, audience, and scope of a design project.

• Layer Masking
• Visual Communication
• Creative Text Brief
• Creative Copy

Roughs are important because you can show them to your client to get the ok and go ahead with the design they want. DEFINITION: Page designs or layouts that depict a somewhat accurate representation of the final size and position of all page elements. Roughs include accurate type and color information.

• Image Size
• Complementary Colors
• Typography

• What is the purpose of a rough?

The degree of sharpness of a displayed or printed image. The more pixels per inch, the higher the resolution. An image with a higher resolution looks sharper. The higher the image resolution, the larger your file size will be. (ppi)

• Resolution
• Canvas Size
• Image Size
• Font Size

The full editable area of a design. Increasing the canvas size adds space around the existing design. Typically, you change the canvas size to extend a design by adding something to it.

• Image Size
• Canvas Size
• Font Size
• Sharpness

A discrete element of a Photoshop design. Layers are combined to create a finished product. They can contain photos, text, logos, shapes, textures, and more. They can be activated, deactivated, locked in place, or unlocked.

• Image Size
• Photoshop Layer
• Masking
• Proximity

An editable selection in Photoshop that reveals or hides an entire layer or certain portions of a layer. When a layer mask is applied, it tells Photoshop how much of that layer will be visible. Layer masks play an important role in nondestructive editing.

• Contrast
• Repetition
• Layer Mask
• Balance

Place or lay (one thing) over another

• Deduce
• Superimpose
• Infer
• Color

Allows you to make changes to an image without overwriting the original image data, which remains available in case you want to revert to it.

• Graphic Design
• Typography
• Destructive Editing
• Non Destructive Editing