
Recap on PAMOE
Authored by Sarah Teo
English
7th - 10th Grade
Used 3+ times

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6 questions
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1.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
When analysing the purpose of an advertisement, I am thinking about...
the perspective of the advertiser/creator
the perspective of the reader
the perspective of the target audience
the perspective of everyone affected in the situation
2.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
When answering 'purpose' questions, I must ensure that my answer includes...
an action
the main point
a 'purpose' word that shows the advertiser's intention and motive
an emotion
3.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
Who is the target audience?
The group of people who are most concerned about the issue in the advertisement
The group of people the advertiser wants to reach out to
The group of people that is most affected by the issue involved
All of the above
4.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
When analysing the main message of the advertisement, I must
read the text
analyse the picture
look at the title
all of the above
5.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
The outcome of the advertisement is always...
a statistic or change in numbers
a change in action
a change in attitude and opinion about something
observable
6.
MULTIPLE SELECT QUESTION
30 sec • 1 pt
Every advertisement tries to affect the audience by using various language techniques.
The intended effect of the advertisement is...
(pick 2 out of the 4)
to make the reader feel guilty
to affect reader's thoughts, emotions/feelings, opinions, attitudes
to emphasise on the key points in the advertisement
to cause the reader to think and reflect
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