CCWOS

Abbreviation of MTM

• Moment that Moment

• Moment that matter

• Moment that More

• None of All

Maximise return on effort topic is Module from?

• Module 1

• Module 2

• Module 3

• Module 4 & 5

Types of adaption ladder is

• Non-User

  Trialist

  Regular user

  Advocate

• Presentation & diagnosis

• Advocacy

• Keeping up to date

The Role of sales rep is..

• Understand the customer journey and the moments that matter

• Apply the customer journey to the specifics of the customer and their preferences

• Orchestrate highly relevant interactions and execution against the moments that matter

• All

What is dynamic prioritization?

• A plan that can be reviewed and recalibrated as required

• Embedding multi- channel into your engagement planning

• orientated around the customer

  Targeting/ engagement plan supported by customer engagement insights and dynamically changed in real time

• Creating a plan that is orientated around the customer

Warmth topic is from Module 3

• True

• False

Warmth is

• Likeability

• Trustworthiness

• Empathy

• Both A & C

Two Components to Framing is

• Setting the frame

  Maintain the frame

• Setting objectives

  Setting goal

Types of Questions

• Open

• Closed

• Probing

• Prioritising

Components of Effective Storytelling

• 1. Have a clear purpose, and get to it quickly

  ‘I know why I’m being told this’

• 2. Involve tension or drama

  ‘I wonder what happens!?’

• 3. Are about identifiable individuals

  ‘I feel for this person, or can relate to them

• None of All