licensing & franchising

Quiz
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Social Studies
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University
•
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10 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
entry mode strategy?
licensing
franchising
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
A business arrangement in which one company gives another company permission to manufacture its product for a specified payment.
licensing
franchising
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
These intellectual property rights include copyrights, trademarks, trade secrets and patents
licensing
franchising
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
It creates an opportunity for passive income
licensing
franchising
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Lower risk
licensing
franchising
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
offers assistance in organizing, training, merchandising, marketing and managing in return for a monetary consideration
licensing
franchising
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
It reduces risks for both parties
licensing
franchising
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