Media Pod Quiz

Segmentation is on the campaign level

• Yes

• No

What type of auction does Walmart run

• First price auction

• Second price auction

What type of auction does Amazon Run

• First price auction

• Second Price auction

What does the concept of attribution apply

• Sale

• State

• Spend

• Bid

Segmentation linking allows correlation at the following level

• Across BU

• Across platform

• Across Currency

• Across Country

Share of voice is defined for the following levels

• SP ATF

• Organic Rank

• Sponsored Products

• Walmart

Criteo serves campaigns to end users

• True

• False

Dayparting may be done on

• Adgroup

• Target

• Product

• Ensemble configuration

formula for IYA (use newValue, oldValue)

Out of budget alerts use

• status

• serving status

• state

• budget