Raffles Brand Refresher

Raffles Singapore opened in 1887 by

• Sir Stamford Raffles

• Peter French

• Sarkies Brothers

• Arkies Brothers

Identify the brand competitors of Raffles

• Ritz Carlton

• Four Seasons

• Rosewood

• St. Regis

What is the Raffles logo?

• Traveller's Palm (from Madagascar)

• Palm tree (from Singapore)

What is the brand character of Raffles?

• Chic & Welcoming

• Thoughtful & Intuitive

• Welcoming & Gracious

• Gracious & Intuitive

Raffles is . . .

• A beacon for all

• An Oasis for the well travelled

• Where cultures meet

Raffles Guest are well travelled which makes them. . . .

• Discerning

• Culturally aware

• Knowledgeable and worldly

• Not for all

What is emotional luxury?

• Not having to worry about the details

• Having a lot of free time

• Feeling you have real choice

• Feeling that someone is thinking about what you need

What are the brand pillars of Raffles?

• Legendary Service

• Modern architecture

• Culture for Connoisseurs

• Iconic design

At Raffles we want our Guests to feel …

• Sumptuously Understood and Perfectly Pampered

• Sumptuously Pampered & Perfectly Understood

Arrive as. . . . . . .

Leave as . . . . . . .

Return as . . . . . . .

• Arrive as friends,

  Leave as family,

  Return as family

• Arrive as family,

  Leave as family,

  Return as family

• Arrive as Guests,

  Leave as friends,

  Return as family

• Arrive as Guests,

  Leave as family